If you have a brick-and-mortar business, you more than likely have local consumers coming to visit you. While traditional advertising methods, such as posters, flyers, commercials, and business cards, work well, there is another method that can send customers your way. Local SEO is a way of getting local businesses searched. There are several ways to help your ranking with search engines. Here are a few tips to help your business get noticed.
Use Google My Business
Google My Business is one of the most well-known ways to get your business seen by locals. It allows you to fill out all of your profile information, such as location, phone number, what type of product or service you sell, and more. The trick is to make sure your profile is as complete as possible to get the maximum benefits. GMB is essential when thinking about local SEO, so it is wise not to skip it.
Use Online Directories To Get Your Business Seen
While GMB is a great way to drive traffic to your business, there are plenty of other online directories you can use. Think Yelp, Foursquare, and Bing Places, to name a few. Search to find out what online directory is best for you and your business, and don’t just use one. Use as many as possible to increase visibility.
Use Local Keywords
Using local keywords is another way to get traffic to your business. Local keywords include a location along with a keyword. For example, hairdresser Las Vegas is a local keyword. Utilizing a location in a search term can help you rank higher. Next time you create an SEO strategy for a local business, be sure to include this idea.
Make Sure To Check All of Your Reviews
Reviews are a great way to interact with customers and provide outstanding customer service. Many potential customers will look at reviews and decide if they would like to do business with you. While we all would like positive reviews all of the time, negative reviews happen. It is essential to respond to help customers and show you are willing to attend to any issues.
Local SEO is excellent for locally-based businesses. Creating a well-thought-out strategy and taking the time to create content, fill out profiles and apply to directories can help your business thrive. New customers that live nearby can find you online, so it is necessary to include this SEO strategy.