If you’re starting a new business, you’re likely looking at different ways you can use marketing to promote your business. With so many options, it can be hard to know which one to choose. Pay-per-click marketing is one of the fastest-growing methods that companies use.

This type of marketing is where you place an ad on other websites, and pay a fee each time your ad is clicked. This is beneficial because the ad takes the person who clicked on it directly to your website. Using pay-per-click marketing is a good idea if you don’t feel that you are getting enough visits to your site organically. Also, there are multiple ways to make this style of marketing work for you. 


Traditional social media ads don’t allow advertisers to direct their marketing based on keywords. Pinterest, however, has changed things. Now, you can make a better ad that is more targeted to your select demographic. This will also help decrease the number of clicks you receive from people who aren’t interested in your product. 

It is advised that you use a call to action in your description, to help get the most out of your PPC ads. You don’t want the ad to come across as too forceful or salesy, but you do want to entice and excite the targeted group. When writing your call to action, use short phrases that are strong on action words and evoke an emotional response. 

Another step you should take is using keyword targeting to your advantage. Currently, Pinterest allows 150 keywords per ad. You should see great success when just using 10-15 keywords, so imagine the audience you could reach with 150. 


Approximately 54.8 percent of all website traffic is from mobile users. Because of this, you need to ensure that your PPC marketing includes mobile ads. This way, you are targeting users on all platforms to get as many clicks as possible. 

One of the best things about mobile ads is that you have the option to allow users to click on your ad and directly call your company. This allows users to save time by not having to look up your phone number, and it takes user error out of the equation. 

When optimizing your ad’s landing pages, remember to do them for all platforms, including smartphones and tablets. Additionally, ensure that the pages load quickly. Most internet users don’t have a very long attention span and will move on quickly if something takes too long to load.