When you are successful in real estate, it can bring about both professional and financial rewards. However, how can you become successful? Here are 7 steps to follow.

7 Steps to Be Successful in Real Estate

Below, we’ll explore 7 steps to help you become successful in real estate

Research/identify quality brokerages

Making the decision to join a brokerage should be taken seriously. Commission splits are important, but it’s more than just having a fancy name on your resume. You need to pay attention to the benefits they offer. There are 3 types of brokerages:

Franchise brokerage
Boutique brokerage
Virtual brokerage

Each has its own advantages and disadvantages, so learn what they are offering to figure out which is right for you.

Carefully Choose Your Farm Area

The term “farm” area refers to the area you’ve chosen to practice as a real estate agent and can make or break your career. There is more opportunity in some states than in others, so be sure to research the behaviors and demographics of your buyers and sellers so that you can create your marketing strategy.

Create a Business Plan

One of the best ways to ensure your success in real estate is to create a business plan because when you take out the time to lay out your goals, budget, and examine your market, you lay the groundwork for your future.

Use Technology & Automation Tools

At the very least, success in real estate should involve websites, CRM tools, and marketing software. The right tech will pay for itself over and over again, but an error in judgment could have you stuck in contracts that sap your resources for months. In order to be most effective, you at least need:

Lead generation tool
CRM software
Real estate website
Accounting software

Create Your Online Brand

Taking the time to establish a consistent online brand helps your clients find you and also verifies you as a professional. Clients follow and interact with real estate agents online. Keep this in mind as you post content, videos, and photos. Here are a few tips:

Keep your handle the same across all platforms
Post appropriate/interesting content
Interact with followers

Utilize Printed Materials

Printed materials get you into every household in your area. They increase name recognition and leads. There are lots of options when it comes to printed materials- the most common are:

Door hangers

One of the most important parts of keeping your name at the top of people’s minds is knowing how to create real estate-specific mailers.

Work On, Not Just In Your Business

Finally, in order to be successful in real estate, you must make time to work on your business, not just in it. Here are some tips to help you effectively use your calendar:

Make time for lead generation
Revisit business plan
Invest in professional development courses

What Does Success in Real Estate Look Like?

There’s not a certain number of listings or sales that define success. Instead, success in real estate involves:

Outcomes you get for clients
Number of hours worked
How long does it take to reach sales/income milestones

It’s important to note that income depends on your work ethic, location, and strategies.

While income and strategies vary, it’s possible to be successful no matter where you are located. Contact Achieve Capital Advisors to learn more about becoming successful in real estate.